Reproductions were soon produced, one of the earliest being a bookplate, number 110, in the 1898 publication ‘Les Maîtres de l'affiche’ edited by Jules Chéret, which played a considerable part in promoting the poster as a work of art. Most of the copies produced are smaller and of variable print quality but this version is very true to the original and is not a current reprint. It employs a printing technique known as ‘giclée’, a French term meaning ‘sprayed’, referring to the operation of a printer which uses small spraying devices that can match colours and apply ink with precision, producing high quality reproductions of original art (see images 4 and 6). When viewed out of the frame, which is doubtless later, its age and the accuracy of the colours can be clearly seen suggesting a much earlier dating than most of the versions on offer (few of which are full size) probably to the mid twentieth century. One of Lautrec’s most famous images can be enjoyed, then, to the full in a contemporary domestic setting.

[The telephone number on the address label at the reverse, employing the exchange code for Cowes, Isle of Wight (0983) implies that the frame was made around the time of or before ‘PhONEday’ in April 1995.]