Framed poster for Victor Bicycles, Overman Wheel Company, C20th

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Location: United Kingdom
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Auction Start: 25/11/24 12:00:00 UTC
Auction Ending: 09/12/24 20:00:00 UTC
Auction Finished : 09/12/24 20:00:01 UTC
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Framed poster for Victor Bicycles, Overman Wheel Company, C20th

This is an iconic poster image, the original of which was created in 1896 by the famed artist Will H. Bradley for the Overman Wheel Company, famous for their innovative and high quality bicycles in the last years of the nineteenth century. The ‘Victor’ bicycle was the most famous model in their range and enjoyed enormous success after its introduction in 1883. By 1893 it was known as ‘the highest grade bicycle’ and it went on to be sold in a wide variety of models and sizes. But competition and changing economic circumstances saw the company’s business decline sharply and after a devastating fire in 1899 the business was sold in 1900.

Will H. Bradley (1868-1962) was an American artist and illustrator whose work enjoyed enormous popularity in the late nineteenth and early twentieth centuries, indeed he became America’s highest paid artist. Some of his most elaborate and original poster and advertisement designs were produced in the last years of the nineteenth century and he was an apt choice for Albert Overman’s then thriving business. His style was quintessentially Art Nouveau and is often compared to that of the English artist, Aubrey Beardsley, indeed he was sometimes dubbed as the ‘American Beardsley'. This poster design for Overman has been much copied and reproduced over the years with original examples residing in museum collections. The dating of this particular printing is not wholly certain; the reproduction is certainly way superior to that of more modern versions and the accompanying frame also indicates some age, perhaps to the 1960s or through to the 1980s. We have, then, both an elegant decorative item and an excellent addition to a collection important poster art.

Size: 40.5cm x 55.5cm (Frame) 24cm x 37cm (Print)
Weight: 1.86kg
Date: C20th
Condition: Excellent condition
Estimate: £40 – 50

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